Before you pick a stewardship firm to partner with you need to know why pledge to budget ratios are irrelevant.  Pledge to budget ratio is determined by the amount pledged factored into your annual giving.  So if your annual budget is $500K and your campaign pledges are at $750K... Read More

If you are thinking about a capital stewardship campaign you need to know that the 1 ½ to 3 times line of what you can raise is a misrepresentation.  I know that is strong but it is the truth.  What is the line about raising 1 ½ to 3 times? For years stewardship firms sales guys... Read More

Before you launch your next capital campaign you had better know the difference between the hare and the tortoise.  You remember that old story of the hare and the tortoise don’t you?  The hare challenges the tortoise to a race that he thinks he will win hands down.  The... Read More

If you are considering funding a project soon you need to know what is the new normal in capital campaigns.  Frankly I hate the term, “the new normal.”  To me it is a defeatist line that basically says things will never be good again.  However I have to admit that as... Read More