(Watch This Facebook Video First)
In this video Christ Church pastor Shane Bishop gives us a great example of how to use Facebook to raise funds. Christ Church has been a client of mine for almost a decade. We have seen their giving increase over 200% since 2006! One reason for this increase is that their pastor, Shane Bishop, “gets” that you have to talk about money to raise money.
Why Does Pastor Shane’s Facebook Video Appeal Work So Well? (Watch The Video First)
Here are three key thoughts that explain why Pastor Shane’s appeal works:
First, he is making the “ask” not hoping dollars come in. So many have no plan or simply do nothing hoping gifts come in. Pastor Shane is doing something to see his giving increase.
Next it is creative and insightful. Few as of yet are using video embeds in Facebook. So this will get viewed simply because it is creative. Oh, and don’t think you can’t do this yourself because you could do the same using your smartphone!
His message while short clearly spells out why gifts are important and where they go. We always say that the vision you cast must be clear, concise and most of all compelling!
Time is Running Out!
So, let me ask you, what are you doing to see end of year giving be met? Although time is running out, Facebook is a great tool that you still have available to help end your giving year on a high note.
If you would you like to see more examples of strategies I’ve helped Christ Church and other implement click the link below.