One key to maximizing your campaign capability lies in the power of gratitude. “I don’t think it is appropriate to thank members for what they should be doing.” That was the comment of a pastor who had asked me to write letters for him. I had written a letter of thanks to all who had pledged to their capital campaign. He rejected the letter with the comment above.
“When is gratitude ever inappropriate?” That was the response of my wife when I came home and told her the story.
Let me establish that I believe that Christians should give without expecting anything in return. Period. We can all agree on that. Most donors never expect to hear anything about their gift. That is why when you make the effort to say thank you it means so much to them.
Churches teach gratefulness by how they respond to givers. Everything we do in church is a teachable moment. So when you make the effort to thank those that fuel your ministry it shows them you are grateful and sets a standard for them in how to respond to those that give to them.
Gratefulness begets gratefulness! When you show gratefulness to donors they in turn show gratefulness. While saying thank you might not mean they give more it will certainly make donors feel appreciated for the gifts they give. Again, how you respond teaches them how to respond.
Here is how you can express gratitude to your donors…
- Every week send out a few hand written notes of appreciation to those that have committed and are giving to your campaign. Thank them for the difference their gift is making.
- From the platform periodically thank your donors. I advocate always have an offering talk before pass the plate. Thanking people for their generosity sets a positive tone for the offering.
- In all your giving appeals make sure you express heart felt gratitude for those that give. Never take your donors for granted!
- Consider taking your top donors to lunch for the only purpose of getting to know them better. Make sure you pay the bill telling them you just wanted to express gratitude for their generosity.
Since this week is Thanksgiving start now finding ways you can show gratitude to those that give to your campaign. I don’t give to get a thank you letter from those that I give to. However I certainly have a better feeling about my gift when someone says thank you than when I never hear anything back.
How are you showing gratitude to those that fuel your capital campaign? Thanking your donors puts into effect the power of gratitude that will increase generosity. Thank someone today!
Happy Thanksgiving! Oh, and thank you so much for following me!
Mark Brooks- The Stewardship Coach