Can your campaign consultant help with this week’s offering? If not you need to look for another consultant. If the only time you are thinking about giving is when you hold a capital campaign you need to change your thinking. That is why you need a consultant that works with you to not only raise funds for your project but for your budget. Holding a capital campaign will not in and of itself raise your regular giving.
I founded The Charis Group to be first and foremost a firm that focused upon total stewardship not simply capital campaigns. We have always had our eye on both campaign giving as well as regular giving. We are just as concerned with this week’s offering as we are your capital campaign.
Our consultants are first and foremost giving strategists working to fully fund your church. Oh, and we do killer campaigns too! If you are not working weekly to increase giving and givers you will find it hard to pay the light bill in that new building the capital campaign raised. So, it is in our interest to work on total stewardship not simply a capital campaign.
Regular giving fuels the present. Capital campaigns help secure the future. You need a two prong strategy. Lumping everything into one fund might be easier for you but it will not over time prove to be effective. Each “ask” is different and you need to strategically think through each one. What is your message for each? Who best to communicate that? We have always worked with this kind of thinking. If you are interested in help increasing your regular giving check out my Giving365 site, Giving365 weekly giving plan
Keeping a focus on regular giving builds a platform for capital campaigns. If regular giving is strong the likelihood of you having a successful capital campaign is greater. Your giving leaders are always leery of holding a campaign when giving is not meeting budget. Making budget gives them confidence that you are not getting the church in a risky place.
Does your consultant even talk to you about your regular giving? We do! Twice a year, at the end of year and at mid-year, we do an extensive financial analysis of all our clients giving. We know what their Churn Rate is. Do you? We know where their 50% line is? Do you? We know how many new givers we have acquired. Do you? Knowing your giving trends help you devise a better giving plan and helps you better plan for the future.
So, look for a consultant that can help you with all your giving needs, both weekly and capital campaign giving. We have been doing this for years. Contact us today to see how we can start helping you increase giving and givers AND capital campaign dollars!
Mark Brooks – The Stewardship Coach