“Tell me what you don’t like about capital campaigns and I might agree with you!” That is what I told a lay leader this past week. She preceded to tell me that in the churches last capital campaign the deacons of the church knocked on the doors of members asking for their support of the campaign. She related to me that one person said to her and her husband, “If the only reason you are here is to get me to give money then you can leave.” She and her husband discovered, no one likes someone in their living room asking them to give money to their church. It left a bad taste with both the woman and the family they visited. That kind of visit is NEVER welcomed!
At The Charis Group we NEVER do this! It simply doesn’t work. Think about it. If the only time you visit someone is when you want money from them how do you think they feel? How would you feel?
A few years back I lost a contract to a company that does this kind of campaign. I wrote the key lay person asking him years later how the campaign went. Here is his reply…
As you know the firm we used runs a very direct campaign with a suggested specific dollar number for each congregant. While very successful, there was some breakage. We probably would not elect to go that route again. No black hats or white hats and as I say we were very successful, but we would probably not elect to go that direction again.
If you raise the money you need BUT turn off your donors is that really a successful campaign? The concept of going door to door was something that was hatched in the last century. Times have changed and our approach must change to meet the changing times we live in.
“You have to win the heart before you can ask for the hand.” That is a quote from my old boss John Maxwell. Our method for capital campaigns is to show you how to win the hearts of your donors first before you ask for a commitment. We focus on the vision that is driving why you are holding a capital campaign not the process for taking up commitments.
No two churches are alike so a capital campaign MUST be personalized and adapted to be a fit for your congregation. Do your members like people knocking on their doors asking for money? Do your leaders want to do that kind of thing to begin with? You know the answer. As I always say…
It is not 1980 so why does your capital campaign plan look like it was designed in the last century?
There is a better way. We for the last eleven years have been leading the stewardship industry to change our processes to meet the needs of today’s church. We are the leaders in creative approaches that result in maximized results. Our goal is to help you design a plan of action that will result in…
Your members WANTING to give to support your campaign because they believe in the vision and will sacrifice to make it happen!
So I agreed with the lady in my opening illustration. Most of what stewardship firms do today is based upon thinking that was formulated in the last century. You need fresh and current ideas and we can provide that for you. Give us a call today and let’s get started.
Mark Brooks – The Stewardship Coach