One of the first things you need to learn in this new environment in which we live in is that team’s don’t raise money vision does. We were the leaders in our industry of putting more focus upon working upon and establishing and communicating a compelling vision. We rarely use a team approach for the simple reason that it is a waste of time and doesn’t raise a church more money. If anything it turns people off.
In the past stewardship firms came and organized a multitude of various teams. The reasoning was that the more people were involved in a campaign the more would be pledged. So, we organized various teams and then attempted to sign people up to make calls, set up tables or whatever work we could come up with. Most of it frankly was busy work. In the ’80’s and 90’s that might have worked. It doesn’t work in the 21st century. Why would we put all our marbles in something that no longer works?
Here are some realities that blow away the team strategy.
A few families in your church will give the majority of what is given. The amount you raise times your annual operating budget depends upon around 5% of your overall donors. We in our financial analysis of churches have discovered that 50% of what is given to a church comes from about 15% of a churches donors. We have then found in capital campaigns that about half that number pledges half of what is pledged. So, half of the half will give half! This has always been the way campaigns worked and it will continue to be the way they work.
Putting your top end donors on a team will not in and of itself assure a major commitment. Answering their questions and casting a compelling vision will!
People are too busy to sign up for another team. Recently in a church that told us they wanted teams we ran into trouble finding people to serve. Everyone is on board with what the church is doing. Yet what the church found is that their members are time stressed. Most have something to attend almost every night of the week. They have little interest in another night at the church.
There are two commodities in our day, time and money. I once had a staff member tell me that raising money was not their problem. Getting people to serve was their problem. It was no wonder he pushed back on building out multiple teams for a capital campaign.
Campaigns that have teams are staffed by leaders already on multiple teams. Think about it. When you have something important in your church you want done who do you turn to? You turn to those trusted workers who have proven track records. While you might want some new blood in service when you are trying to have a successful campaign you won’t go to the B team for help. What you end up doing with multiple teams is wearing your already exhausted workers to death. This could be one reason so many people hate capital campaigns.
There is a better way! We can show you how effective campaigns can be held without the old fashioned team approach. Give us a call today and we can get you started on the road to raising the funds you need!
Mark Brooks – The Stewardship Coach