After I won the contract from this church, that did indeed want a feasibility study, they told me I was the only firm of the four that offered a feasibility study. That does not surprise me as they take a lot of time and effort and skill to successfully implement. However a good feasibility study will help pave the way towards a successful capital campaign. In almost every situation we advise clients to take the time, do the work on the front end of a campaign by doing a feasibility study.
Here are some responses recently from feasibility studies…
A church wanted to take 25% of their capital campaign gifts and use it for starting a third campus. We asked their leaders in the interviews if that matter to their gift. The response we got was that 100% of the campaign should go to debt reduction. However, we then realized that when we were talking campus the donors thought we were talking about several millions of dollars in expense. Actually the leadership of the church simply wanted $250K to rent a facility like a school to launch another SITE not a traditional church campus. That made all the difference in the world! That church raised two times their operating expenses.
Recently a pastor told me he did not think his church needed a feasibility study. Everyone was on board with the project of providing space for children. Still he agreed to a feasibility study. What we found out is that Senior Adults, those with the money in the church, felt left out and neglected. The plan was always to provide space for them in the renovation but we needed a better way of communicating this to them. Learning their objections ahead of time will result in a better chance for a successful campaign.
Feasibility studies allow you to know the lay of the land ahead of time! Properly done a feasibility study will show you what if any land mines are out there. It then gives you the time to defuse them.
“Your feasibility study gave me the best intelligence ever entering into a capital campaign!’
Shane Bishop Senior Pastor Christ Church Fairview Heights, IL One of the fastest growing UMC churches in America
Read what a professional fund raiser says about feasibility studies. http://capitalcampaignmagic.com/who-needs-a-capital-campaign-feasibility-study-you-do/
What is a feasibility study? It is an exhaustive overview that will help you more clearly understand the issues that you must deal with BEFORE the campaign commences. It will give you a better read on what is capable in terms of commitments.
What are the objectives? It is…
- Test the level of understanding and enthusiasm for the vision that needs funding.
- Surface anything (actual or potential problems) that must be addressed before they impact results negatively.
- Help to cultivate potential donors.
What are the outcomes? To provide you with…
- A detailed written report will be provided for church leaders of our findings. Giving you …
- A reasonable indication of the commitment level; the degree to which supporters are committed to the church.
- A key listing of members views regarding the church’s present status and future development.
- A more defined idea of the potential donor universe.
- A heightened level of excitement about the church’s future.
A well designed and implemented feasibility study is a must if you want to assure yourself of a successful campaign. Call us today and we can talk to you about how you can begin the process for your own feasibility study. Don’t risk failure with the unknown!
Mark Brooks – The Stewardship Coach
Founder and President
The Charis Group and Charis Giving Solutions