My four reasons why summer giving goes down will surprise you! Your first thought was probably that summer giving goes down because attendance goes down. Everyone knows that. If everyone knows that then why is it that we don’t do something to head off the train wreck we know is heading our way? Don’t blame the beach for why your summer giving is off!
I might be more forgiving if this is your first year of being a leader and you have no history of declines in summer giving. Yet EVERY summer giving is challenged in EVERY church in America. If we know summer is a challenging time for giving why is it giving still goes down?
Reason number one: Churches assume people will give. Those days are gone! Now you have to earn that donation. EVERY week! Stop assuming people will give and start working to gain their gift!
Reason number two: Churches keep doing what they have always done. Most churches do nothing and thus keep getting what they always get in the summer, a decline in giving. I always say that if you continue to do what you have always done you will not always get what you always got. You might need to read that a few times to get it. My point is that times have changed and so must our strategies.
Reason number three: Churches get so busy they ignore the obvious. The obvious is that without funding none of your summer programs will happen. I find that in our rush to pull off a fantastic summer one of the key factors towards assuring the success of those programs, funding, gets ignored.
Reason number four: Churches lack a funding plan for the summer. For all those missions and ministry initiatives this summer you have plans and you have been planning. How much planning has gone into funding those initiatives? I know you are busy. However, by failing to plan you are really planning to fail!
I have done all the work for you! I have a 2014 summer giving plan all designed for you. It has all you need to see your summer giving increase. I have written all the letters, all the emails, provided you with Social Media material. My manual is easy, effective and affordable!
My plan is better than your plan! How can I say that? Because I know you don’t have a plan. I have a plan just for you! Get my plan for increasing giving The Fully Funded Summer at http://thestewardshipcoach.org/store/
Let me help you fully fund your summer!
Mark Brooks – The Stewardship Coach
Founder and President
The Charis Group and Charis Giving Solutions