You must start anything right to end right! Ask Peyton Manning of the Denver Broncos today how important it is to start out right. The 2014 Super Bowl will be remembered for the football being snapped before Manning was ready and rolling into the end zone for a safety just twelve seconds into the game. The Bronco’s never recovered from that rough start and went on to lose the game. Might the outcome have been different if their start had been without that mistake?
When it comes to capital campaigns most mistakes are made well before the launch of a campaign. Some mistakes are small or minor and can be overcome. Others like the Broncos safety set a tone that can’t be reversed. Nearly every mistake could have been avoided.
Mistakes that churches and Christian leaders make
Not starting soon enough. Too often churches think a campaign is just a simple process and they wait too late to start the process. The more time you give to planning of your campaign the better your chance of success is.
Single Focused vs. Multi-focused. Often a leader will focus upon only one aspect of the project’s process ignoring the others. You must pay attention to multiple issues at the same time in order to be successful.
Premature launch. In contrast to the first mistake often a church will launch a campaign before all their ducks in line. Timing is crucial for a successful campaign.
The Lone Ranger mentality. How hard can it be to run your own capital campaign? A lot harder than you think! The price you pay for a partner will be more than made up in funds raised.
Going cheap. The number one reason churches go it alone is they don’t want to pay anyone to help them. If saving money is your first thought then you will probably not raise much in the end.
Funding fantasies. Most churches have expectations that are unrealistic. An unrealistic expectation can and will cause disaster for you and your church. Be realistic with your expectations and you are more likely to be pleased with how your campaign ends.
A design that does not fit. Does your design truly fulfill the vision of ministry for that facility that you envision or need? Buildings today must demonstrate not only need but functionality to gain donors dollars.
A vision that does not inspire. People give to a compelling vision not brick and mortar or even paying down debt. Make sure your vision of the project and campaign connects with the hearts and minds of your donors in order to be successful.
You don’t get any do overs! If only the Bronco’s center had not snapped the football before Manning was ready the outcome of the game might have been different. As the saying goes, “If if and buts were candy and nuts we all would have a Merry Christmas!” You have one chance to get it right. So start right to end right. We tell our clients…
You never have to recover from a good start!
Our specialty is starting churches and leaders off in the right direction. We can help you to achieve success in your next capital campaign. Don’t wait until it is too late. Call us today!
Mark Brooks – The Stewardship Coach
Founder and President
The Charis Group and Charis Giving Solutions