Is it too late to hold a capital campaign is the question I want to answer in this week’s addition of my blog. So, what is the answer? It depends! While that might be frustrating to hear none the less the answer to just about any question you ask about stewardship or campaigns is, it depends. However I realize that is not what you want to hear so in answer to the question is it too late to hold a capital campaign, the answer is no with qualifications.
As I write this we are well into January. The windows of opportunity for a spring campaign are to finish the commitment process before Easter or before school gets out for summer vacation. Frankly, a pre-Easter campaign would be very hard to accomplish at the present. A better time frame for you would be to focus upon starting just after Easter and finishing the commitment process before the summer break. Even then we are getting late into the season.
What factors should be considered if you are thinking about holding a capital campaign this spring? Here are at least six things that need to be considered to answer correctly the question of whether it is too late or not. Campaign can be held quickly…
When need trumps timing. Let’s say the bank will not talk loans with you until you are in a capital campaign. That need trumps any other timing. You need a campaign set up and run quickly.
When the project is simple. Let’s say you need to raise funds solely for debt reduction. That is easy for donor’s to understand and questions are few. The more complex the project however the more time you will need to answer donors questions and concerns.
When leaders are already on board. As much as 90% of what will be committed will come from your top donors and leaders. Are they already on board with what you are proposing to raise funds for? The more informed they are the more likely they will be to make a commitment.
When it is platform driven not team driven. A traditional 1980 style campaign driven by multiple teams takes time. Campaigns that are run primarily with platform communication and leadership focus can be done quickly and effectively.
When the church calendar is uncluttered and clear. Don’t leave for a trip to the Holy Land during your campaign. Also, if you have a major church event that consumes your member’s time it will cloud their ability to process campaign communication.
If you are willing to invest the time and effort! First, the Senior Pastor has to give the campaign the time it needs. You can’t mail this one in. It will require a lot of work and you just don’t have time to goof off or miss any deadlines.
So there is my answer to the question. There are times when you just have to get after it. This might be that time. We have successfully held many campaigns at the last minute but the more time you give the process the better the result. So, time is wasting, call us today and we can get you started!
Mark Brooks – The Stewardship Coach
Founder and President
The Charis Group and Charis Giving Solutions
For those of you that have regularly followed this blog I will still be posting here but only once a week. Find out how you can get more of The Stewardship Coach here…http://thecharisgroup.org/join-coaching/