Consider these amazing facts…
- Facebook has 1.11 billion users worldwide.
- YouTube has 1 billion users.
- Twitter has 500 million users.
- Instagram has 100 million users.
- Pinterest has 48.7 million users. http://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/
Facebook has become the front porch of America. If you want to connect with people you had better be on Facebook and other Social Media sites. How is the church doing with regards to Social Media use? Barna recently released a study entitled,” The Rise of the @Pastor.” It found the following…
A new Barna study shows that, in the last two years, there has been a significant leap in the number of pastors and churches engaging social media. More than one in five American pastors (21%) say their churches use Twitter, up from only 14% in 2011. Facebook usage in churches has likewise jumped from just over half (57%) to a full seven in 10. Pastors themselves are also engaged in online communication, with nearly one-quarter (23%) who use Twitter, well over six in 10 (66%) who are on Facebook, and over one in five (22%) who have a personal blog. http://www.barna.org/congregations-articles/628-the-rise-of-the-pastor
So we are making progress. We still have a long ways to go. One area where churches need to utilize Social Media more is in raising funds to support their missions and ministries. Social Media is one of the greatest tools for raising money for a church! What makes Social Media especially appealing is that it is free and easy to use. Let me share with you how to use Social Media to raise funds for your church.
Raising money is all about telling your story and getting people to give to support your story. Compelling stories are what people give to. Your church has a compelling story. If it doesn’t either get one or get out of the ministry and sell insurance! If you notice how non-profits charities raise money you will notice that they always tell stories of need and how their organization is meeting that need. They then ask you to give to support them. Your church needs to do the same, tell people about the needs around you, your attempts to meet that need and then ask them to give to support that cause.
Social Media is all about a story. From look at what my kids did to look where I visited, Social Media is a story book of people’s lives. So what better place to tell your story?
Let me give you an example. I work with South Biscayne Church in Florida and Dr. John Cross their pastor. They use Instagram as their primary tool of Social Media. Recently Pastor John went to the Ukraine on a mission trip. My advice was for him to show what he was doing and get the members of SBC to watch the missions progress as it unfolded. I then encouraged him to simply add lines like, “Thanks SBC for your support that makes this trip possible.” Looking at pictures of people in the Ukraine impacted by SBC was compelling and builds a platform by which we can continue to ask for financial support. Dr. Cross didn’t just ask for money he showed members what their gifts were accomplishing and thanked them for their support. What will be the result? I believe increased offerings will be the result. Check out their Instagram site at http://instagram.com/southbiscaynechurch
Use Social Media to ask for financial support. Very few churches use Social Media to link people to their giving portals. Why would we not ask for money to support what we are doing? It is so easy to do. A week ago I posted how one of my clients, Cross Church used Facebook to focus on giving. Here is what I wrote about what they posted…
Cross Church uses Social Media to connect people to their giving. The following picture was posted on Facebook of Pastor Ronnie Floyd baptizing a student. Next to the picture was the following text with a link to their giving page…
Be a part of the Cross Church Summer Program of Giving, which supports the summer ministries of our four campuses:http://ow.ly/lt4ju
Attach links from your Social Media to your giving portal across all platforms. First, please tell me you have online giving! If not please go here for help http://charisgivingsolutions.com/ Then you simply add tag lines at the end of each posts pointing people to where they can give to support stories like the one you told. I recommend that 10% to 20% of your posts have some mention to giving to support the missions and ministries of your church.
Twitter samples. I wrote the following Tweets for Cross Church…
- Did you know that you can set up your giving to be automatic? Go here to find out more! http://crosschurch.com/automatedgiving/
- If you want to easily establish the discipline of giving set up your giving to be automated Go here to find out how http://crosschurch.com/automatedgiving/
- Want to make sure you never forget to give? Set up your giving automatically at http://crosschurch.com/automatedgiving/
- One way to always give God the first fruits of your labor is by setting up automated giving at http://crosschurch.com/automatedgiving/
- Help send a kid to summer camp! Your gift can and will make a difference! Give today! http://crosschurch.com/give/
- There are three ways you can give to support the missions & ministries of Cross Church find out here http://crosschurch.com/give/
- Financial assistance is needed for many kids and students who want to attend camps. please consider a gift today http://crosschurch.com/give/
- You can make a camp scholarship donation now by giving online http://crosschurch.com/give/ Thanks for your support of our kids!
The only thing this costs you is time and creativity! I promise you that it will be worth the time you spend as you will see people give to support what you are doing. So, get started telling your story and asking people to give to support it through Social Media!
Mark Brooks- The Stewardship Coach
Founder and President, The Charis Group and Charis Giving Solutions