Yesterday I sat down with a pastor to review his churches giving to the budget and the giving to their capital campaign. From 2010 to 2011 his church had gained 5% over the previous year. While you might not think that a 5% increase in giving is all that much consider the times we live in. Any increase is a plus! On top of that positive report we were able to show him that with only three months left his campaign was on target to reach 100% of the amount committed. Currently they are running around 92% return on commitments. After analyzing their giving results we spent the rest of our time talking strategy.
What does your giving data tell you? Do you even look at reports on your giving? If you do look at reports do you know what it tells you? Do you build a plan of action from those reports. What I find amazing is that many pastors have their finger on the pulse of just about everything in their church except their giving. You might think that your giving patterns are unimportant but I can assure you this summer when you are behind on your budget you will feel differently.
If you are in a capital campaign how is that going? I remember once working for a super mega church that did their own campaign. The pledge total was exceptional. However throughout the two and a half years of the campaign no one had ever analyzed how they were tracking. With only a few months left they were far from reaching the goal. The pastor was surprised to hear that our assessment was that they would miss the mark by about $5 million. With only a few months left in their campaign there was not adequate time in which to reach the pledged amount. Had the review taken place a year earlier the result would have been different.
While we do professionally reviewed financial analysis for churches at an affordable rate I realize that many of you want to go it on your own. Here some basics for every pastor to concern himself with when it comes to analyzing giving data…
- First and foremost look at your giving! I am amazed at how many pastors don’t have a clue of how last Sunday’s offering went.
- Spend at least fifteen to thirty minutes of every staff meeting going over the giving record.
- Compare your current giving to last years giving. What trends do you see?
- Don’t just look for how much was given look at the number of giving units that gave that amount. Are you increasing or decreasing the number of people who give to your church?
- What is the average gift per giving unit? Is that amount greater or less than last year?
- Probe into which months and quarters are your strongest and which are your weakest.
- Compare all of the above to the last couple of years. What does that tell you? More importantly what plans should you put into place to correct or continue your trends?
The last point is the most crucial. Looking at data simply to look at data is of no help. What you do with the data review is key. At the end of your analysis a plan of action must be put into place. What is your plan?
Many years ago I was working with a church in the Southwest. In the first meeting with them I went over the churches giving data with the pastor and a key layman. After finishing the analysis the layman snorted that the report was just a spread sheet. Yes, I replied but the key is knowing what to do with the data. Reviewing your giving data is only part of the equation to stewardship success. Implementing a plan of action based upon the data is the real key. What does your giving data tell you about your strengths and weaknesses? More importantly after reviewing your giving data what is your plan?
Mark Brooks
Founder and President
The Charis Group




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