What Does Your Giving Data Tell You?

By Mark Brooks | January 31, 2012 | 1 Comment

Yesterday I sat down with a pastor to review his churches giving to the budget and the giving to their capital campaign.  From 2010 to 2011 his church had gained 5% over the previous year.  While you might not think that a 5% increase in giving is all that much consider the times we live in.  Any increase is a plus!  On top of that positive report we were able to show him that with only three months left his campaign was on target to reach 100% of the amount committed.  Currently they are running around 92% return on commitments.  After analyzing their giving results we spent the rest of our time talking strategy.

What does your giving data tell you?  Do you even look at reports on your giving?  If you do look at reports do you know what it tells you?  Do you build a plan of action from those reports.  What I find amazing is that many pastors have their finger on the pulse of just about everything in their church except their giving.  You might think that your giving patterns are unimportant but I can assure you this summer when you are behind on your budget you will feel differently.

If you are in a capital campaign how is that going?  I remember once working for a super mega church that did their own campaign.  The pledge total was exceptional.  However throughout the two and a half years of the campaign no one had ever analyzed how they were tracking.  With only a few months left they were far from reaching the goal.  The pastor was surprised to hear that our assessment was that they would miss the mark by about $5 million.  With only a few months left in their campaign there was not adequate time in which to reach the pledged amount.  Had the review taken place a year earlier the result would have been different.

While we do professionally reviewed financial analysis for churches at an affordable rate I realize that many of you want to go it on your own.  Here some basics for every pastor to concern himself with when it comes to analyzing giving data…

  • First and foremost look at your giving!  I am amazed at how many pastors don’t have a clue of how last Sunday’s offering went.
  • Spend at least fifteen to thirty minutes of every staff meeting going over the giving record.
  • Compare your current giving to last years giving.  What trends do you see?
  • Don’t just look for how much was given look at the number of giving units that gave that amount.  Are you increasing or decreasing the number of people who give to your church?
  • What is the average gift per giving unit?  Is that amount greater or less than last year?
  • Probe into which months and quarters are your strongest and which are your weakest.
  • Compare all of the above to the last couple of years.  What does that tell you?  More importantly what plans should you put into place to correct or continue your trends?

The last point is the most crucial.  Looking at data simply to look at data is of no help.  What you do with the data review is key.  At the end of your analysis a plan of action must be put into place.  What is your plan?

Many years ago I was working with a church in the Southwest.  In the first meeting with them I went over the churches giving data with the pastor and a key layman.  After finishing the analysis the layman snorted that the report was just a spread sheet.  Yes, I replied but the key is knowing what to do with the data.  Reviewing your giving data is only part of the equation to stewardship success.  Implementing a plan of action based upon the data is the real key.  What does your giving data tell you about your strengths and weaknesses?  More importantly after reviewing your giving data what is your plan?

Mark Brooks

Founder and President

The Charis Group

A Biblical Proof of Why You Need An Online Presence

By Mark Brooks | January 28, 2012 | 1 Comment

When I think of why churches should have an online presence two biblical passages come to mind.  Jesus in The Parable of the Great Banquet tells the story of a man preparing a banquet in which no one who was invited came.  In Luke 14:23 it says, “And the lord said unto the servant, Go out into the highways and hedges, and compel them to come in, that my house may be filled.”  Paul says in I Corinthians 9:22 “I have become all things to all people so that by all possible means I might save some.”

In light of these passages here are some practical facts to consider:

  • Over 1 Billion people own a personal computer.
  • 1.4 Billion use the internet.
  • 5 Billion people have a mobile phone.
  • 81% of smartphone users have used their phone to browse or look for products or services.
  • 50% of smartphone users have used their phone to make purchases.
  • Thousands of those people live within driving distance of your church.

So, if we are to take seriously the Scripture to go into the highways and byways and to become all things to all people should not we in the church be online?  What is your churches online presence?  Here is my recommendation for every church no matter how small or large.

Build an electronic data base.  In this day of instant communication there is no excuse for not having your members emails and telephone numbers at your finger tips.

Have a dynamic website.  You would be amazed at how many people search the internet looking for a church.  Is your website current and up to date.  I am shocked at how many church sites contain news that is months old.  I have been to some very large churches whose site is totally out dated.  There is no excuse for not having a website for your church.  Equally there is no excuse for your website to be out of date.

Establish  a Facebook page for your church.  Again the site should be dynamic and current.  Use it to post pictures of ministry happening.  In fact  I would have a different Facebook page for every major ministry of my church.

Use other Social media such as Twitter to establish your online presence.  While the popularity of different platforms comes and goes you should make sure that your presence is felt in the most popular ones.

Have an App that people can download to their smartphones.  This is the future.  We have partnered with two lay Christians who for a very reasonable price are providing this service to churches.  Go here to listen to a webinar on the subject.   www.grimmbrothersmedia.com/webinar.html

What is really cool about all of the above is how cheap they are to implement and maintain.  Don’t think your church can’t provide these important tools of communication for your members and those interested in your church.  And please don’t think that an online presence is irrelevant for you and your church.  Thinking like that will only keep you from the reality of the times we live in.  Thinking like that will keep your house from being filled.

Mark Brooks

Founder and President

The Charis Group

 

 

Why and How To Use A Mobile App For Your Church

By Mark Brooks | January 24, 2012 | 3 Comments

Whether we like it or not the technological revolution is changing the way we work, live and interact with people and even churches.  Few churches are on the cutting edge of this revolution.  If you don’t want to get by passed by the people on the information highway you had better get up to speed quickly.  One way to do this is by having a mobile app designed for your church.

In the last few weeks we have been highlighting the importance of churches having an online presence now more than ever.  With the rise of smart phones it is imperative that the church being ready to reach the 5.2 billion mobile phone users in the world.  Those users are utilizing their mobile phones to find the best restaurant, do their banking, interact with their friends and a host of other things.  Why not give them the ability to interact with your church?

Why Should Your Church Consider Having a Mobile App?  Apart from the obvious that 5.2 billion people use mobile phones in the world there are many other reasons.  Having a mobile app…

  • Shows you are current with the times.  People don’t go to a church because it’s hip or not but you would be surprised how many will avoid a church they feel is out of touch.
  • Increases your presence for those looking for a church.  More and more people are searching the Web to find a church.
  • Allows you to increase your ability to communicate with guests and members.  Imagine having your sermons watched world wide or simply by your members on vacation.
  • Provides you with a platform to build for the future changes in communication and technology.  We have only touched the tip of the iceberg in terms of potential.
  • Gives you an easy way for people to give to your church.  Experts are predicting that the bulk of spending will be electronic in the next five to ten years.

How would you use a mobile app?  The list above gives clues on how to utilize an app.  Here are some practical steps for use.

  • Use the app to push information to members about key events and dates.  While push technology can become a nuisance used correctly it can be a huge aide to your members.
  • Use the app to further your email data base.  One button registration can help you stay current with your members contact information.
  • Provide directions to the church.  Your members can invite their friends and have them down load your app that provides directions on how to find you.
  • Tell a friend feature allows your members to send your app information to those they are inviting to your church.
  • List all your calendar dates, times and venues for all ministries.  This allows your members to easily track when and where they are to be.
  • Podcast your sermons so that members can access them any time and any where.
  • Push technology allows you to notify members of cancellations due to weather etc.
  • Push technology can be used to inform members of ministry needs.  Suppose that you need additional nursery help immediately?  Push the plea for help to the list you have on file.
  • Allow easy connection to your other online portals such as Facebook and your web page.
  • Notify members of special prayer needs.  Suppose someone is critically injured and in surgery.  Send out a prayer appeal!
  • Donations link.  Make it easy for your members to give whether they are there or not.
  • Encourage members to give to special events and causes through your app.

Those are just a few of the ideas.  Frankly this list could go on and on.  You might have even better ideas than these.  In fact why not respond to this post by listing some ways you use your app?  As the old saying goes, “The future is now!”  Is your church ready for the future?

Mark Brooks

Founder and President

The Charis Group


The Top Stewardship Mistakes Churches Make

By Mark Brooks | January 23, 2012 | 1 Comment

If you follow NASCAR you will know that Dale Earnhardt Jr. has not won a race in a long, long time.  In May of 2011 in a NASCAR race Earnhardt was mere feet from putting an end to the longest losing streak of his career.  He had it in the bag but he ran out of fuel.  In what was a frantic finish to NASCAR’s longest race in history, Earnhardt got the lead right after the restart of a green-white-checker overtime finish to the Coca-Cola 600.  Then it happened. In the blink of an eye, Earnhardt went from ending a 104-race winless streak to paving the way for Kevin Harvick to win his series-leading third race of the Sprint Cup season.  Earnhardt lost because ran out of fuel a half mile from the finish line.

Have you ever run out of gas?  It never happens at a convenient time.  You never run out of gas next to a gas station.  It is always an inconvenience when we run out of gas.  There you sit with all that power under the hood but it’s useless without fuel.  A car that will virtually take you anywhere you want to go without gas in the engine is nothing more than a glorified paper weight.

Can you imagine what would happen if the church ran out of fuel?  I’m not talking about gasoline in the tank or food in our stomachs.  I am talking about the finances that fuel the ministries at your church.  Think of how many lives are touched through your church including your family!  We all love our church and we love the ministries of our church.  Yet without our members’ faithful and sacrificial donations we would quickly run out of fuel.

The Apostle Paul wrote to the Corinthian about our calling as Christians.  He wrote in I Corinthians 9:24, 25 “Do you not know that in a race all the runners run, but only one gets the prize? Run in such a way as to get the prize. Everyone who competes in the games goes into strict training. They do it to get a crown that will not last, but we do it to get a crown that will last forever.”  Losing a NASCAR race is bad but losing out in the race of eternity is far worse.

What are some of the top mistakes that churches make when it comes to stewardship?

  1. Failing to Ask.  It is not that churches talk too much about money we don’t talk about it enough!  Churches that make their budgets are not afraid to focus on money and giving.
  2. Asking to fail.  When we ask we often do it in a manner that leads to failure rather than success.  Most “asks” are driven by guilt.  Effective “asks” are driven by vision.  Good vision trumps bad economy.  Give your donors a reason to give!
  3. Lack of planning.  Churches have plans for everything why not a stewardship plan?  If you don’t have a plan you are planning on failure.
  4. Continuing business as usual.  Times have changed and your approach to giving has to change as well.  Cash and checkbooks are disappearing.  How people give is quickly changing.  Go mobile or go home!
  5. Lack of pastoral involvement.  The buck stops with you!  Churches that are financially successful are the churches that the pastor is involved in the process.

How is your churches fuel tank?  If a NASCAR racer runs out of fuel he loses out on the trophy and a large check.  However life goes on.  For the church the results are far more devastating.  We are in an eternal race.  We are battling the principalities of this world for Christ’s Kingdom.  We dare not fail.  Our trophies are not made of metal but are the destiny of the souls of men, women, boys and girls.  We must keep our tanks full.

Mark Brooks

Founder and President

The Charis Group

PS.  Free Giving App Webinar Thursday January 26th at 3 PM EST.  To register go to https://www3.gotomeeting.com/register/616662598

Is The Offering Outdated?

By Mark Brooks | January 21, 2012 | Leave a Comment

Every weekend we pass an offering plate asking people to give.  The irony is that few people have significant cash on their person and few carry around a check book.  In a world that has long gone plastic and is fast moving towards electronic the church is stuck in the last century.  Within a few years nearly every transaction will be electronic.  The future is fast changing and the church is largely ignorant of the wave crashing towards it.  The offering is not outdated but how we collect the offering is fast becoming outdated.  Online and electronic giving is the wave of the future.

If you don’t have an online giving strategy in place right now you are mismanaging the potential resources that God is entrusting you with!  It is time we in the church wake up and realize that an information and technology revolution is already well under way and we once again are way behind.  We are running the risk of not only becoming out of touch but we are on the verge of being out of money!  The future of giving is electronic.  Consider the following facts:

  • 1 in 5 American adults have made a charitable contribution through a website and nearly 1 in 10 have done the same via mobile phone text.
  • Convio, the fundraising-software company reported that its nonprofit clients received $253 million in online donations in November and December, an 18 percent jump from the previous year.
  • The Salvation Army reported that online giving during the holidays rose 22%.
  • PricewaterhouseCoopers LLP projected digital systems will become the preferred method for banking by adults by 2015.

Are you ready for this?  If someone were to stumble across your church website would they be able to give online?  Could they easily find your donation portal?  If I attend your church and forget my check book can I find a way to contribute?  What if your services get snowed out this weekend?  Can people still give?

Consider that there are 5.2 BILLION mobile phone users in the world right now.  What if you could easily connect to the thousands that live near your church?  What if there was an App of your church that people could download to their phones so that you could send out key information to them?  Wouldn’t that be cool?  Too hard to do?  Do you think it would cost you too much?  What if you had an App for your church?

After searching for the last two years The Charis Group has formed a partnership to help bring Apps and online giving to our clients.  Last week we hosted our first webinar about App design for churches.  Due to popular demand, really that is true, we are holding another one this week January 26th at 3 PM EST.  To register go to https://www3.gotomeeting.com/register/616662598

I don’t believe the offering is outdated.  I do believe the times have changed and that we in the church must change to meet those times.  Our goal is to provide the help you need to not only stay in touch with new technology but to stay in the black in terms of your budget!

Mark Brooks

Founder and President

The Charis Group

 

 

 

Newt Gingrich Gave Away Only 2.6%

By Mark Brooks | January 20, 2012 | 2 Comments

All the news the past few days has been on Newt Gingrich and his past marital failures.  Flying under the radar was his reporting on his income tax.  Gingrich released his 2010 returns showing that he had an income of more $3.1 million.  He paid $994,708 in taxes on that income.

What few will notice is that Gingrich gave $81,133 in cash or checks to charities.  Sounds good until you realize that it amounts to only 2.6% of his income.  Once again one of our politicians who wants to run our country and offers himself up as an example has failed the American people.

Now before your anger boils over if you are a Newt fan let me state that I am an equal opportunity critic of politicians charitable giving.  I might actually end up voting for Newt, I have not made my mind up, but I am disappointed with his charitable giving.  How can you make over $3 million dollars and only give 2.6% of it away?

Sadly our politicians have a poor track record of giving.  Consider this from a blog post I wrote in May of 2010…

President Barack and Michelle Obama - The Obama’s last year earned $5.6 million dollars and gave nearly 6% or $329,100 to charity.  That is much improved from the year’s before he announced his bid to run for president when they gave just less than 1% to charity while making not millions but well into the six figure categories.  For a guy who famously said to Joe the Plummer that we need to spread the wealth around his charitable giving, while improving, still is not a shining example of charity.  Presidents Reagan, Bush and Clinton were much more charitable.

Vice-President Joe and Jill Biden - The Biden’s also upped their charitable giving last year to a whopping 1.5% of their $333,182 income.  While we might think that miserly consider that in years past Joe and Jill gave on average  just .14% of their six figure combined incomes to charity.  So, they are making progress I guess.

Sarah Palin - In 2006 and 2007, she and her husband donated 2 to 3 percent of their income, or about $4,000. Most of those donations, according to her tax returns, were of clothes and household items to the Salvation Army in Wasilla, Alaska.  Not hardly the kind of giving to make your heart glow.  It is reported now that Palin is making millions in appearance and speaking fees.  Let’s see if the Palin’s become more generous now that they live more comfortably as millionaires as opposed to having to make due on six figure salaries.

Dick Chaney - The Daily Beast reports, “When Dick Cheney was still a vice-presidential candidate in 2000, the charitable donations column in his tax return caught the eyes of the media. During the 1990s, Cheney earned $20,677,742 and donated $209,832, or just over 1 percent of his income, putting him well below the American average.  More recently, he and his wife, Lynne, have atoned for their tight-fistedness. In 2005, when they made over $8.8 million, the Cheneys donated just under $6.9 million to charity after exercising stock options and royalties from Mrs. Cheney’s books, according to their tax return.”

Political activist and former Presidential candidate Jesse Jackson - The Sisyphus Files reports that, “He has often claimed that he operates from a “liberal spirit of compassion and love” while conservatives are “heartless and uncaring toward the silent poor.” But according to his publicly-released tax returns, he regularly donates less than 1 percent to charity.”

In the spirit of fairness I will give kudos to the McCain’s and Clinton’s.

Bill and Hillary Clinton - The Daily Beast reports, “In the eight years after President Bill Clinton left office, he and Hillary soared north through the tax brackets, earning a combined $109 million. During those eight years, tax returns show they recorded some $10.2 million in charitable contributions, or a very generous 9.35 percent of their income.”

John and Cindy McCain - McCain gave 18% to charities in 2006, 26% to charities in 2007.

That was what I wrote in 2010.  I am saddened that I have to post again about the failings of our leaders in something so simple, generosity.  It is time that our politicians lead by example.  I am reminded of Jesus words when he said, “For unto whomsoever much is given, of him shall be much required.”

How is your giving?

Mark Brooks

Founder and President

The Charis Group

Now That Winter Is Here It Is Time To Start Planning For Summer

By Mark Brooks | January 17, 2012 | 2 Comments

Do you have any mission trips planned this summer?  Let me ask you a question.  When do you start planning for events like mission trips?  Do you not start months in advance?  You would never think of waiting until the week before the mission trip is to leave to start planning for a successful trip.  Who would want to get on that bus with you if you had not planned far in advance?

If you know that advance planning is crucial for your summer mission trips why is it that you are not thinking about your summer giving?  Is giving not important?  Of course it is, so why wait until summer to address what you already know will be a challenge.

The summer months pose the most challenging time for churches in terms of keeping giving strong.  You know the old saying, “Out of sight out of mind.”  Well while your members are at the beach, in the mountains or visiting Mickey they are typically not thinking of Sunday’s offering.  In fact most of them are spending their offering money buying souvenir’s that are actually made in China.  What results is that churches often feel a decline in their giving.  Declining giving endangers the very mission trip you started planning for months ago.

Here is a thought, if you know there is a bump in the road ahead why run head long into it?  What I mean is that EVERY summer your giving is challenged.  So you know the decline is coming.  Why not plan now to do something about it.  Are you thinking of a summer giving plan that will allow you to stay financially strong so that you can fund ALL ministries?  Now is the time to start thinking about avoiding the summer bump and assuring yourself a smoother road to success.

Here are some simple action steps you can take to help alleviate the summer giving slump.

  • Analyze the past three to four summers looking for which months and weeks are the weakest in terms of giving.
  • At least once a month in staff meetings hold discussions about ideas to increase giving during the summer.
  • Have a summer giving plan in place by no later than the first of May.
  • Give your plan a name that will allow you to successfully communicate it.
  • Prepare well written direct mail and email request for giving.
  • Analyze your online giving to see if giving is easy for those not in attendance.
  • Consider starting EFT’s for your members to assure that their gifts are received whether they are in attendance or not.

I could go on but perhaps you get the point.  You might even have better ideas.  That is the point, come up with ideas to head off what you know will be a challenge.  Now is the time to start thinking about this problem and planning a way to address it.  Don’t let your lack of planning now hurt your ability to do ministry this summer and fall.  Now that winter is here it is time to start planning for summer.  What is your plan?

Mark Brooks

Founder and President

The Charis Group

PS.  We design Summer Giving Plans for a ridiculously low price.  Contact us today to see about getting your own summer giving plan.

How Pastors Are Failing Their Churches

By Mark Brooks | January 16, 2012 | 1 Comment

This past Sunday I was asked to preach for one of my clients that currently is without a pastor.  They wanted me to bring a stewardship message.  I preached a sermon entitled, “Recession Proof Your Life.”  Afterwards in talking with many of the leaders they remarked how it was the first sermon they had heard on giving in years.  While they loved their former pastor it appeared that he never preached on giving in all the years he was at the church.  Later in the day I told my father the comments I heard.  My father commented, “I can’t remember the last sermon I heard on giving.  Preachers just don’t preach on it any more.  How is the next generation going to learn about giving if preachers don’t preach on it?”  Good point.

There are many reasons why I believe most pastors never broach the subject of money.  I have had pastors brag to me about how little they preach on giving.  To me if you do not have a consistent preaching emphasis every year on giving you are not preaching the whole counsel of God.  You are succumbing to the pressures of the world.  You are building not a church filled with disciples but a water down version of the Gospel.  Giving and discipleship go hand in hand.  Jesus called us to make disciples not build attendance.  In failing to preach consistently on stewardship pastors are failing their churches.

Why should you preach on stewardship?

1.    It’s biblical!  Jesus talked more about money than any other subject.  Don’t let a few people talk you out of preaching the whole counsel of God.  Jesus talked about it so much because he understood its power upon the lives of people.  It truly is the god and idol of our age.

Consider that the New Testament has about…

  • 500 verses on faith
  • 500 verses on prayer
  • Over 1,000 verses on giving
  • 19 of Jesus 38 parables deal with giving
  • 1/10 of the book of Matthew deals with stewardship and giving!

If the Bible talks about it so much why are you not preaching on it?

2.     It brings results.  George Barna in his book “How to Increase Giving in Your Church,” found that churches in which pastors preach…

  • Single messages about giving raise more money than do churches in which no stewardship takes place.
  • Two or more nonconsecutive messages do not have any advantage over churches that only preach on stewardship once a year.
  • Two or more consecutive messages about stewardship raise more money than do those churches that only hear one message a year.
  • Churches in which pastors preach two or more consecutive messages about stewardship matters raise significantly more money than churches that hear two or more nonconsecutive stewardship messages.
  • A series on giving is nearly two and a half times more likely to experience an increase in giving than preachers who only talk about stewardship once a year or on two non consecutive times in a year.

These are pretty convincing facts.  In light of this do you not think that as you lay out your yearly preaching plan that a series on stewardship might be warranted?  It is not that churches preach too much about money, they actually preach too little on the topic.  If you truly want to make disciples then preach the whole counsel of God.  That includes messages on giving.  Not only will you make disciples you just might make the budget!

Mark Brooks

Founder and President

The Charis Group

Why Your Church Needs A Mobile App (And How To Get One)

By Mark Brooks | January 14, 2012 | 1 Comment

The iPhone is changing the world.  In today’s headlines a story appears of the conflict in China over the ability to get the latest iPhone.  We would think the Chinese would riot over the lack of freedom.  What is causing the stir is the ability or inability to acquire the latest iPhone.  We might laugh at that but I remember having to go to the mall the day the latest iPhone was released.  There were hundreds of people wrapped all around the mall waiting for their turn to get into the Apple store to get their phones.  The iPhone and the Android are quickly changing the way we live.

I know some of you doubt that.  I have to confess that as a Blackberry addict I was late arriving to the iPhone.  Part of it was that I gag at the devotion Apple people have to their computers and phones.  I am a PC guy for many very good reasons.  While I have not drank the Apple Koolaide I none the less will give you that their products are changing our world.  Once Verizon offered the iPhone we signed up.  I have not looked back since.  I even went so far as to buy an iPad.  There is no going back.

Which is why it is so curious to me that the Church does not see what is right in front of our eyes.  Mobile technology HAS changed the way we live.  While the Message the church proclaims will never change they way we communicate it must.  The way we “do” church must change as well.  The sad reality is that too many will dig their heels in and not accept this change until it is too late.

So how are you doing with your ability to keep pace with the changes in our society and how we receive information?  Oh, so you have a web site.  Good for you.  Have you gone the next step and set up an App that your members can download to their mobile phones?  Like it or not it is the future.  Having your own App not only makes you appear conversant with the conversation of the 21st century it gives you an incredible ability to get your message out.  In the next year more and more churches will acquire their own mobile app.  The time to get yours is now.

On January 17th at 2 PM EST I will be hosting along with two of our partners a webinar on Apps.  We have about 50 slots available.  If you are interested in positioning your church for the future then go here to sign up.

https://www3.gotomeeting.com/register/788450742

Your church needs a mobile App and it is so easy to get one.  Don’t miss this webinar and the opportunity to be on the cutting edge for churches.

Mark Brooks

Founder and President

The Charis Group

What Will You Do If It Snows?

By Mark Brooks | January 12, 2012 | Leave a Comment

Winter is upon us.  Unless you live in Arizona or Florida you are likely to experience inclement weather that will unfortunately fall on a weekend.  What will happen is that your attendance will be much lower or you will be unable to even hold services.  Here in the South all it takes to keep people at home is the mere threat of snow and we get bunker mentality.  If you cannot hold your services or if attendance is greatly reduced it stands to reason that your offering will take a major hit.  Unfortunately the majority of your attendees will not make that lost offering up in the next week.

Several years ago one of my pastor clients called me on a Monday to tell me that they had snow in his region over the weekend.  His attendance was minimal that Sunday.  Typically his church brought in $35K a week in offerings.  As a result of the snow their offering was only a few thousand dollars.  What to do?  I wrote a direct appeal letter for him and we sent it out immediately.  In that letter we provided an envelope with the postage paid.  That week $35K came into the church through that one letter.

So, what strategy do you have?  Here are some easy steps of action that you need to have in place for WHEN the snow flies and your services are cancelled our curtailed.

Have a written plan of action in place NOW!  Don’t wait for the inevitable to happen.  Plan now for when it does happen.  What will be your strategy?

Make sure you have online giving in place.  Churches with giving portals can more quickly direct members to give in times of inclement weather.  This has to be in place well before the snow flies.

Write out a one page appeal letter that you can easily pull up and use.  If you can’t think of what to say email me and I will send you a sample.

Have an email data base so that you can email your appeal AND include in the email a direct link to your giving page.

Send out both and email appeal and a snail mail appeal as soon as possible.  The snail mail appeal should have an offering envelope in the letter making it easy for your members to respond.

Have an App designed for your church that includes a giving option.  Using your app I would push information to all those on the list about the service cancellation AND direct them to your giving portal.

These simple steps can help you avoid the offering loss due to inclement weather.  The further above the Mason Dixon line you live the more likely you are of having a snowy weekend.  Planning now to head the decline in giving could save you from cancelling some ministry this summer.  What is your plan of action for when the snow flies?

Don’t have an App for your church?  We have a plan for that!  Join us January 17th at 2 PM EST for a free webinar discussing the amazing potential that your church could have by utilizing apps.   For more information see the link below.

Mark Brooks

Founder and President

The Charis Group

To sign up go to:

Space is limited.
Reserve your Webinar seat now at:
https://www3.gotomeeting.com/register/788450742