Yesterday once again my Director of Marketing Tom Holloway and I discussed how pastors and churches are so slow in making decisions. If you have read my blog for any length of time you will realize that this is a familiar rant of mine. It is one of the biggest stumbling blocks to growth that I encounter as I work with churches. I commented to Tom that if we had a dollar for every time we had discussed this issue we could eat at the best place in Atlanta. There are times that in frustration I want to shout, “What are you waiting for?” So it might be the same hymn but different verses but here is my perspective on this.
What are you waiting for, when building costs are at their lowest and interest rates are at their lowest? There has not been a better time to build that next project than now. Prices are at all time lows compared to recent years. You are going to get more building for less dollars than in recent memory. Builders and architects are hungry for work and have slashed their prices. On top of that interest rates are at an all time low. The price of borrowing might never be this low again. The low interest rate will save you thousands of dollars over the course of your loan. When you add both of these advantages up you have to wonder what churches are waiting for.
What are you waiting for, when you know you will ultimately build? We speak almost daily with churches that tell us they have delayed the start of their building for whatever reason. As a result they see no need to begin raising funds for a building that might be twelve to twenty four months out. You could not be more wrong! We always tell our clients that you raise money not based upon brick and mortar, the building, but upon a compelling vision. My former boss John Maxwell, when he was a pastor raised millions of dollars for a relocation project that was years from becoming a reality. The fact of the matter is that you will need lots of cash to even begin your project. You will be amazed at how quickly the bills will mount even before you move one shovel of dirt. So, the sooner you start raising money the better you will be positioned to meet those needs.
Additionally, while bank loans are at an all time low, getting one is a challenge. We have been repeatedly told by bankers that they are requiring much more of a cash reserve than ever before. We have two clients who are struggling to get loan approval simply because their banks are requiring $500K held in reserve. This is almost one half of a year’s budget for each of these churches! While your bank might have a different criteria you can be sure that if you have a healthy cash reserve you will get better terms and more interest in loaning you the money. Waiting to begin raising funds will only cost you in the future.
What are you waiting for, when the need is so great? If you need additional facilities and are delaying for whatever reason you are in reality endangering your momentum. The fact of the matter is that growing churches need additional facilities. There is just so many services you can hold, so many people you can pack in the chairs and so many temporary trailers you can put on your property. I am reminded of the businessman in Michigan whose church was considering building a new sanctuary. Many of the leaders in the church were questioning such a move given the economy of Michigan. When I asked him his opinion he said, “This has been the worst three years of business for me in the last thirty. Yet when I think about the needs of people hurting in this economy I know they will be looking for answers. I think we have to build the new sanctuary to meet that need.” The first Sunday in June I was in that new sanctuary for the dedication service. Already this church is experiencing great growth as a result of seeing a need and not waiting. If a church in Michigan, one of the hardest hit states in this recession, can build a new sanctuary, what is your excuse?
So, let me ask you, What are you waiting for? The economy to get better? The election to come and go? The sun to shine brighter? If God has spoken, and that truly is the key issue, what are you waiting for? While waiting at times makes sense, make sure that the reasons you are waiting for are legitimate and not a lack of faith. As my pastor once said, “If fear and failure were not an option what would you do?”
What are you waiting for?
Mark Brooks
Founder and President
The Charis Group



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