A year ago I was asked a question by a staff member during my presentation about our services. I asked him if he wanted the sales answer to his question or the truth. “The truth,” he replied indignantly. I told him the truth and another company won the contract. I have always maintained that I would rather tell the truth, lose the contract but keep your respect.
The one thing I hate about my job is the sales side of things. Churches feel that they must do due diligence when it comes to picking a stewardship partner and interview more than one firm. I understand that and respect that. What I don’t respect is the unethical manner in which some firms present themselves. In the end it makes my job harder. With many churches they are so burned by past promises never delivered that it is hard to even get them to return our calls.
Recently I made a presentation to a church. After not hearing a word from them for about a month I sent an email asking for an update. The response back said that they were still considering my firm and another giant in our industry. The pastor responded by saying of the other firm, “they seemed to have more statistical information on campaigns that would be similar to ours. They were able to list statistics from comparable churches in our area and of our size. They would spend more time here, and a minor thing is that they throw in published materials with our logo. Their payment plan was a little more flexible.”
Knowing the company in question and seeing the answer the pastor gave me tells me the church is being fooled without their knowing it. I don’t mind losing when a church says the consultant of the other company is a better fit for them. I will mind losing if the reasons is the church did not carefully think through the issues. So, let me share with you how to break down the supposed strengths of this company’s sales pitch.
Comparing your church to another church is irrelevant. First of all I know this company. They don’t collect extensive giving data on churches. They only look at the campaign results compared to the budget giving for the last year. They then extrapolate from that an average percentage to tell the church what they can expect. The sales tactic here is to get you to think that they can produce the same results for your church. Here is my response to the pastor about this point…
One reason I do not show comparisons with other churches is my belief that doing so is a mistake. I have looked at statistical data on churches of all sizes and in every section of the country for almost thirteen years. Frankly I view that as an area of expertise we have over nearly every other firm in the industry. No one church is like another, even those in the same denomination! Churches across the street from each other are vastly different. What one church raised in their campaign is totally irrelevant to what you are capable of. While my industry has touted their pledge to budget ratio, doing so is simply a sales technique to impress a potential client. In my experience stewardship companies never truly want to know what their pledge to budget ratio is. The truth might scare you. Comparing your church to other churches will not give you any better knowledge of what your capability is. I wrote an entire chapter in my book, “Stewardship Myths,” on this topic.
Counting on site visits is a poor way to evaluate whether you are getting your monies worth. I know what often happens. A church takes how many visits you say you will be there for and then divides that into the price. It is a poor way of evaluating value. Again, I know this company and frankly their reputation is one of NOT being there very much. In an article I wrote a few years back entitled, “Asking the Right Questions of Potential Partners,” I wrote the following about this issue…
“The question we are generally asked is, “How many on site visits will you make?” A better question might be, Will you have enough time to make our campaign a success? Some churches are trying to compute the cost of the contract by the number of visits the consultant makes to arrive at the value. As you will see that kind of thinking focuses on a variable cost and will benefit the potential partner more than you. Quality visits are what counts. It is virtually impossible to predict how many times a consultant will need to be onsite. As one of my friends said once, “If we agree to come in one more time than our competition do we get the contract?” You want to evaluate your partnership on more than just how many times they fly in. One church once decided upon a partner because they promised 40 on site visits. Yet as the church considered a partner for the next campaign they did not even invite that company back. The number of visits is meaningless without quality consulting. The real issue with regard to this question is, “Will we get the attention we feel we deserve for the fee we are paying?”
By the way, we believe we are on site more than any other firm in the industry. Since we limit the number of campaigns each of our consultants can take they have more time for you.
You are hiring someone to help you raise funds not do things you know how to do. Several stewardship firms promise to do your printing for you. It sounds like one more thing off your plate. Do you think they do that for free? At The Charis Group we do one thing, help you raise the most dollars possible to fuel your God given dream. I responded to the pastor at this point by saying…
“As for printing materials we made a conscience decision not to provide materials. Why pay me to be the middle man between you and the printer. I have an alliance with the best designer of stewardship materials in the country. My focus is on stewardship not on printing. I could have raised my fee’s and provided the materials. I view it better to let the church drive that option thus getting what they want for a price they work to set.”
We recommend Catalyst Faithworks to all our churches. They have been working with churches on campaign materials for years. They are the best at what they do. You can go to their site here:
http://www.catalystfaithworks.com/index.php
If you don’t like a firms payment plan ask for options. We have a standard payment plan that allows churches to pay out the fee over time. If however our plan does not fit your budget we can and will adjust as long as it is fair to both parties. At the end of the day I want your business and will not let a payment plan get in the way. My response to the pastor about this was to say, “As for the payment plan I will set that for whatever you feel is more advantageous to you. Our payment plan is not set in stone.”
The pastor did say one thing that was the other companies disadvantage, price. He said, “they are significantly more expensive.” The truth is if this church partners with that company they will find out just how expensive they truly are when all these promises come up empty. Frankly I have made a good living cleaning up the mess this company leaves behind. They might be one of the biggest but they are far from the best. Despite what their sales material says, eight out of ten churches they served in the past would never hire them again. I would be surprised if half their past clients went with them again. As the old saying goes, “Fool me once shame on you, fool my twice shame on me.” Don’t get fooled!
Telling the truth to help restore the reputation of the stewardship industry I am…
Mark Brooks
Founder and President
The Charis Group