Just today another church told us that they were delaying their campaign until next spring. Why? Well anyone with half a brain knows that we are in a recession and trying to raise funds now would be a dismal failure. So, as a result of that kind of thinking pastors and church leaders are delaying moving forward with needed projects and raising funds for those projects. Some churches have put off their projects and raising funds for two plus years waiting on the economy to get better. When we talk to them about holding a campaign to raise funds to allow them to build out that project they act as if we are ignorant of the times. Actually we are very aware of the economic situation. We believe that in nearly every instance it is in the churches best interest to move forward despite what the economy is doing. Here are our reasons for advising to move forward now.
Good vision trumps bad economy. Our experience has been throughout this recession that churches with big vision can and do raise significant funds for their projects. We have worked with churches in some of the hardest hit areas of the country and have seen them raise millions of dollars throughout this recession. None of these churches had millionaire donors. Blue collar people rose to support the God given vision. If you are not raising money it could be your vision is not compelling enough. People will give to support God’s work despite what the economy is doing. We have the giving data to support that.
The Bird in the Hand Factor. Remember the old saying, “A bird in the hand is worth two in the bush? That saying applies to the possibility that if you move forward with your project and campaign you might see less pledged rather than more. However, let’s say you only pledge one times your budget over three years time. That amount is still more than you would have if you had not asked for commitments.
You need to realize that 99% of your donors will not save their money for when you do hold your campaign. They will either spend it on something or give it to someone else. While you wait for the perfect time for your campaign other ministries will be fishing in your pond pulling out your fish. You have to decide if you want to fish our cut bait! Each year you delay a campaign you will lose thousands of dollars that you will never recapture. Delaying your campaign does not save you money it costs you money!
Liquidity is the new buzz word when talking to banks. One reason why many churches have delayed their projects is because acquiring money from banks is harder than ever. It is harder than ever but not impossible. What helps your standing with the bank is a solid financial picture. More and more banks are requiring that you have a healthy cash reserve before they will even talk to you about a loan. A banker told me recently that they were requiring three to six months of operating expense held in reserve before they would even talk to a church about a loan. Not long after that I asked another bank officer I met if her bank was loaning money. She said, “Yes, selectively.” Those who have cash on hand, liquidity, are getting selected for loans.
If you know you have to build soon, one, two or three years away, why not start raising money now? Even if you don’t have architectural plans you can still raise funds. You raise funds on a vision not brick and mortar. Cast a compelling vision and people will give to support it even if it is down the road a year or so. Starting now to raise funds will give you cash in hand for when you do go to talk to the bank. Those who approach banks from a position of strength will be the churches banks select to work with. Those who put off their campaign for a supposed better day will find themselves on the short end of the stick.
I sometimes think that pastors and Christian leaders put us off thinking that all we want is your money. I confess that I do like to eat and pay my bills. However, as ministers we are accountable to God for the counsel we give. There many be times to put off a campaign. Delaying because you fear the impact of the economy is not necessarily a good idea. It could be the worst idea of the year, one that will limit your growth and momentum. So, when a stewardship firm calls you might want to listen. While we do like to get paid, we are fueled by a passion to help churches succeed.
Just some thoughts…
Mark Brooks
Founder and President
The Charis Group




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